FreshMinds Research

FreshMinds Research 0207 692 4300

Our expertise

Great research is only half the story

We help you get answers to key strategic questions and move your organisation to action. We'll work with you to combine the best methodologies with an engaging approach, ensuring the right people get the insights they need to drive your strategy.

Complete research expertise

Whatever your research problem, we'll find a solution to help. We employ all the major research methodologies (plus several new ones). And our in-house expertise means we're able to fully integrate qualitative and quantitative expertise on your project.

Of course, you’d expect us to be research experts. But working in multi-capability sector teams ensures we're also experts in your industry, so we can add insight and perspective drawn from working in similar environments. It's all backed up by our central pool of experts who make sure you benefit from the latest research techniques.

Effective engagement

To ensure our research always makes a commercial impact we involve your key stakeholders throughout – from defining the project objectives to developing custom outputs and events. By engaging your team effectively and ensuring insight leads to action, we help you get the best possible return on your investment.

Our toolkit of research techniques

Qualitative

  • Focus groups, triads, friendship groups, paired depths in FreshView – our own state-of-the-art central London viewing facility
  • Ethnography – in-home observations and interviews, video and online diaries
  • In-depth, face-to-face or telephone interviews with hard-to-reach respondents such as patients, teachers and C-level officers
  • Stakeholder and co-creation workshops

Quantitative

  • Telephone and online surveys using CATI and Confirmit in-house teams
  • In-store and on-street intercepts

Desk research in over 44 languages

  • Market overviews, synthesis of trends, competitor benchmarking
  • Literature reviews, secondary research assimilation

Social media and online communities

  • Social media audits and on-going monitoring
  • Research communities with our sister company, social media consultancy FreshNetworks