FreshMinds Research

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FreshMinds thought leadership

Download and read our research white papers here.

  • ‘A Brave New WWWorld’

    Posted 11th August 2011 by Nikki Carlisle and Sarah Bradley

    FreshMinds takes you through some key principles and gives you practical and helpful tips on how to deal with the numerous agency and client-side challenges that running a community can throw up, as well as sharing the types of insights and competitive advantage this new engagement with consumers can bring to an organisation’

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  • Social media monitoring part 2

    Posted 16th May 2011

    Building on our recent presentations at the MRS Online Research Methods conference and our experience conducting social media listening projects and building online research communities for brands such as General Mills and Jaguar-Land Rover, we are uniquely placed to equip you with the knowledge you will need.

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  • Evaluation of the Access to Volunteering Fund

    Posted 08th March 2011

    We've just completed an 18 month evaluation of Access to Volunteering - a £2m fund commissioned by the Cabinet Office to help disabled people into volunteering roles. Our insightful report delves into the interesting issues behind the programme and the great things it achieved.

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  • What men really want from brands

    Posted 01st October 2010 by MaryLou Costa

    Along with Marketing Week, we've just completed a study looking at what makes a successful advert. Download our report to see why Old Spice is better than Jaguar and knocked the socks off BT.

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  • Social media monitoring Part 1

    Posted 14th May 2010

    Our review of the seven leading monitoring tools will help you learn more about the different tools that are currently available and how they can compliment your current offline qualitative and quantitative research.

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  • Raising aspirations

    Posted 17th June 2010

    We've just completed a five month evaluation of the impact of the Career Academies UK programme. The programme is an inspirational initiative that has fundamentally improved the lives of the vast majority of the students that have participated. Check out our report for more details and some thought-provoking case studies.

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  • The Marmite Effect

    Posted 16th September 2009 by Nicola Clark

    Everyone knows that Marmite’s a brand you either love or hate, but do any other brands divide public opinion in the same way? Look no further than this Marketing magazine feature to find out what our exclusive research has shown are Britain's most-loved and most-hated brands.

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