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Our own Caroline Plumb, CEO of FreshMinds, speaks to Management Today about the need to remain agile
As part of the Leadership Q+A series, run by Management Today in association with Unilever, Caroline Plumb, FreshMinds CEO, shared her opinions on leadership, communication and women in boardrooms.
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Filling the gaps in the lending market – who’s doing it?
Most owners of small businesses will tell you that traditional bank loans have become far harder to access in recent years, especially since 2008. Small businesses denied funding by banks will also have experienced a dearth of alternative options in their efforts to access capital.
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Don’t mention the war (on talent) - at least not to Yahoo
Whilst many graduates are still fighting to find a job, the top graduate employers are claiming there is a war on for the top talent. Following the results from our recent Employer Brand Survey, where technology firms were shown to be stealing high-fliers away from the banking and consultancies we ask why Yahoo is still having to buy in talent.
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Big data: Big opportunity or big brother?
Big data was definitely the phrase on everyone’s lips at this year’s MRS conference; Shock of the New. The huge amounts of data being collected every second provide great opportunities for both businesses and the public sector alike. But yet there still seems to be a huge stigma attached to the phrase ‘big data’. What implications does it have for our privacy? Does big data mark the beginning of a big brother state?
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Fit for purpose? Future-proof your insight team
This year’s MRS Annual Conference, Shock of the New, focused on the big developments taking place in the research industry. Leading thinkers came together to discuss topics such as big data, social media and geo-positioning. Whilst we heard a lot about the implications of these changes on research as a discipline, little was said about the impact they will they have on us as researchers.
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Minimal effort, massive return: why brands should pay attention to customer effort. Part 1
Customer satisfaction may have been a marketing buzz phrase for some time now, but what impact does customer effort have on brand perceptions? Tasha Vashisht from FreshMinds Financial & Professional Services team explains.
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What do car parks have in common with retail banks?
Customer-centricity: A buzzword among CMO's everywhere. And one that has thrown up some interesting challenges for both the parking management sector and retail banks! Alex Lowe, from FreshMinds Financial and Professional Services team explains.
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Are private banks under-performing?
“Is private banking a bit of a let down?” FreshMinds Tasha Vashisht summarises the Financial Services Forum's latest seminar
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British expats: going for good
Despite the renewed sense of patriotism engendered by the Diamond Jubilee and the Olympics in 2012, it appears that more and more British people are choosing to make a permanent move abroad. Our recent research for Lloyds TSB International showed that British nationals at all stages of life are opting for expat status, with preferred locations including Australia, Spain and the UAE.
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A Fresh approach to recall - an interview with Bob Dance
In anticipation of Bob's presentation at the Market Research in a Mobile World conference in KL on Thurs 31st January, Denyse Drummond-Drum of C3Centricity asked him to explain our work in mobile research in a bit more detail.
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Careers at FreshMinds Research
We only hire from the top 2% of graduates and executive hires. Could you rise to the challenge?
