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Tipping point for CSR?
The sense of tipping point for me was reading Gillian Tett’s article in this weekend’s FT Weekend Magazine: “How ‘good’ does a shampoo need to be?”. She had chaired a debate on ‘The Future of Business’ at Davos, where leading companies like Unilever and Novartis explained how CSR is at the core of everything they do.
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Countryside, humour and pubs
We conducted a global survey of British expats for Lloyds TSB International, analysing their opinions of living abroad and plans for migration, their nostalgia for Britain and how their attitudes have changed over the last year given the economic and political climate.
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Being a trusted advisor isn’t always pleasant
A little while ago I was working in New York. While I was there I developed a pain in my foot. I complained long and hard to my girlfriend who suggested that I might need a pedicure. I took this as an affront to my masculinity but she was adamant that this would solve the problem, and so I deferred to her superior wisdom and booked myself in for a treatment at a health spa which came highly recommended.
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Welcome to Rosaleen and Ross!
Our Consumer Team has been growing and, as a result, we needed to split it out into two separate teams. Rosaleen is responsible for Consumer Goods and Gaming and Ross for Retail and Automotive.
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A Brit of all right?
In markets such as China, Russia and Brazil where they have experienced the fastest growth, British brands have clearly capitalised on a romantic view of a tweedy, rural Britain. Giving consumers a taste of the ‘country life’ with a modern twist seems to be at the heart of the popularity of British brands, but is there more to their appeal than a sense of nostalgia?
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Indian market now open to foreign retailers - getting to know the Indian consumer
The opening up of the Indian market to foreign company ownership (100% for single-brand owners and 51% for multiple-brand owners eg supermarkets) signals that international supermarkets and luxury goods brands will be seeking to understand the consumer drivers of the middle-class and growing high-net-worth Indian population.
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FreshMinds team wins at Research Awards 2011
Christmas came early for the FreshMinds team last night, when we found out we’d won the Best Place to Work award at the Research Magazine Awards 2011.
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FreshMinds hosts Career Academies UK students for inspiration and advice
On 29th November FreshMinds was delighted to welcome 20 students and 2 teachers from Career Academies UK to share what’s involved in our various roles at FreshMinds, and inform and inspire them about options for developing their careers.
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Welcome to our new FreshMinders!
A big welcome to Emily, Hibi, Liam, Katie, Mandeep, Meaghan, Rita, Ruth, Sam and Tasha. It's great to have you here, just in time for the festive season, and look forward to a successful 2012 together!
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NHS leverages social media
We recently partnered with the NHS Confederation to prepare a thought-leadership paper for CEOs of Mental Health Providers
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Careers at FreshMinds Research
We only hire from the top 2% of graduates and executive hires. Could you rise to the challenge?
Our specialist sectors
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Consumer
We'll help you employ the latest techniques to produce robust insights that fuel your product development process and drive up customer loyalty.
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Education
As the economic climate and demographic changes reshape the education landscape, our market insight will help you plot the best course for your organisation.
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Healthcare
As changes in the healthcare sector create uncertainties and opportunities for public and private providers alike, we bring clarity that helps you define the way forward.
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