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More and more brands are waking up to the value of social media. In fact most brands have been doing it for quite a while now, be it some light activity on their Facebook page, or more significant campaigns launched through, or revolving around, multiple social media outputs.
In modern society there’s a pressure of conformity when it comes to online matters. While not using the internet at all is one option to protect your privacy, in practice, this is extremely difficult. Who do you know that ‘doesn’t use the internet’? The host of online conveniences, from banking, to shopping, to checking your email, and so on, make eschewing internet use extremely rare.
It’s not the most comfortable feeling when, just after you’ve changed your relationship details on Facebook to ‘engaged’ and updated your status to inform everyone, you’re suddenly inundated with advertisements for rings, dresses, photographers and even childcare.
Gadgets are always impressive, simply because they automate a process and lighten our workload, or at least they do most of the time. However, in the 21st century, we’re no longer talking about physical gadgets.
The simple fear of harm to oneself or one’s reputation is perhaps the fundamental motivator behind calls for online privacy, and the serious nature of the ethical considerations involved. On the internet, ‘harm’ once again takes on a more blanket meaning.
The use of online nicknames, or "handles" is considered to be a protective measure, going some way to protect an individual from identification, and searchability. Have we all become part of a guerrilla movement, or graffiti crew, where real names are dangerous?
Lessons from London Social Media Week for small businesses.
NEXT GEN., the highly anticipated Livingstone-Hope Skills Review of the video games and visual effects sector is being released today.
Last Saturday, Sir John Vickers, the chairman of the Independent Banking Commission (IBC), gave a first glimpse of possible regulatory changes that UK banks may face in order to reduce the risk of anymore taxpayer bailouts. If the resulting nose dive in the share prices of the top UK banks is anything to go by, something significant is brewing.
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