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The FreshMinds Research Blog

Lighter reading from the FreshMinds team

  • Investing in the luxury goods market

    Posted 23rd April 2012 by Henry Palmer by James Bakewell

    In recent months the global luxury goods market has received a considerable amount of attention and for good reason. Growth over the last few years has been high and in some regions staggering. Read our white paper on investing in the luxury goods market.

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  • Building societies benefit from traditional values

    Posted 02nd April 2012 by Louisa Hunter

    In this article, James Cope discusses how the landscape of consumer finance has changed since the downturn. He notes that there’s a growing public mood for long-term value rather than short-term profit; and it’s the building societies that are benefiting.

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  • Out of the shadows comes ... market research!

    Posted 13th March 2012 by Sam Holmes

    Last weekend I saw it! The Hall and Partners cab. The living, breathing focus-group-in-a-taxi. It’s a brilliant idea in itself (what else would you expect from a market research agency), but it was the advertising on the outside of the taxi – and the line Engaging Conversations - that struck me. Taxi advertising for a market research agency – now that’s something.

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  • Tipping point for CSR?

    Posted 07th February 2012 by Sam Holmes

    The sense of tipping point for me was reading Gillian Tett’s article in this weekend’s FT Weekend Magazine: “How ‘good’ does a shampoo need to be?”. She had chaired a debate on ‘The Future of Business’ at Davos, where leading companies like Unilever and Novartis explained how CSR is at the core of everything they do.

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  • Being a trusted advisor isn’t always pleasant

    Posted 26th January 2012 by James Cope

    A little while ago I was working in New York. While I was there I developed a pain in my foot. I complained long and hard to my girlfriend who suggested that I might need a pedicure. I took this as an affront to my masculinity but she was adamant that this would solve the problem, and so I deferred to her superior wisdom and booked myself in for a treatment at a health spa which came highly recommended.

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  • A Brit of all right?

    Posted 11th January 2012 by Mary Waireri

    In markets such as China, Russia and Brazil where they have experienced the fastest growth, British brands have clearly capitalised on a romantic view of a tweedy, rural Britain. Giving consumers a taste of the ‘country life’ with a modern twist seems to be at the heart of the popularity of British brands, but is there more to their appeal than a sense of nostalgia?

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  • Indian market now open to foreign retailers - getting to know the Indian consumer

    Posted 09th January 2012 by Anna Tomkowicz

    The opening up of the Indian market to foreign company ownership (100% for single-brand owners and 51% for multiple-brand owners eg supermarkets) signals that international supermarkets and luxury goods brands will be seeking to understand the consumer drivers of the middle-class and growing high-net-worth Indian population.

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  • Why do people blog?

    Posted 12th May 2011 by Alex Rubner

    It isn’t just for the money - blogging, except in rare cases, is not a great way to make a living. But Arianna Huffington is such an exception. She recently sold the website she co-founded - The Huffington Post - to AOL for $315m. Good for her? Not according to Jonathan Tasini.

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  • China’s luxury tourists (part 3) - Keeping the yuan in China

    Posted 15th April 2011 by Martin Dean

    Back in China, many of the brands who’ve invested millions to set up shop there are working hard to encourage Chinese customers to spend at home rather than abroad.

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  • China’s luxury tourists (part 2) -  Why are they shopping abroad?

    Posted 13th April 2011 by Martin Dean

    Believe it or not, price is a major factor - the weak Euro and high tax on luxury purchases can make shopping abroad the sensible option.

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