Consumer: automotive, FMCG, gaming & retail

Any question, anywhere

If you've got a question about new product development, customer satisfaction or brand awareness and sentiment, then we can help. Engaged and engaging, our team will be as intrigued about your customers as you are – but will also challenge the established view.

They've travelled the globe investigating and challenging our clients' questions on subjects as diverse as vampires, bread and garage doors. To make sure you always get a fresh perspective, they combine traditional research techniques with leading-edge tools like ethnography and social media monitoring. 

Our specialist areas

Because each client is unique, there's not a typical consumer team project. But these are our key specialist areas.

• Innovation and consumer insight – using techniques like social media analysis, focus groups and co-creation to get more from your customers.
• Market analysis – market entry studies, market sizing, spotting opportunities, analysing trends and identifying white space.
• Global/local understanding - international research to inform decisions about developing global and localised products and services across Europe, USA and Asia-Pacific.

Commercial impact

Is our approach effective? Our co-creation workshops helped a drinks brand break into the ice cream category. By analysing online social media conversations in Brazil, Australia and the US, we sized and identified white space for a global FMCG company. And by travelling between the US and Europe, we tested and developed story and character concepts for a computer franchise.