Get a complete understanding
At FreshMinds, we specialise in designing and reinvigorating brand trackers, discrete client perception studies and competitor brand assessments. Crucially, we make sure these are tailored to your drivers, your performance indicators and your current brand values and aspirations.
We can’t see how a set of generic questions can track your unique selling point. So we don’t have a cookie-cutter questionnaire or data collection method (we use telephone, on-street and online surveys, and social media monitoring).
And rather than just looking at survey responses, we study brand experience through approaches such as ethnography and a-day-in-the-life. We also help you understand your customers' emotional response to your brand - not just their reasoned approach.
Doing more with brand trackers
To make sure the insights can be used as effectively as possible we ensure that the format of the outputs, the reporting frequency and dissemination media are suitable for all stakeholders in your business.
Most importantly, we build our trackers so they can do much more – from assisting with segmentation projects and drivers analysis to evaluating campaign effectiveness or fast-turnaround studies.
With this approach, brand assessment and sentiment tracking informs long-term strategic development and also enables you to gauge the immediate impact of current events.