FreshMinds Research 0207 692 4300
Your competitors are fundamental to your strategy. To beat them at their own game, you'll need to know what they offer, what their clients think, and what their next move will be. We'll help you understand what your competitors are up to, and what that means for your business.
Keep your friends close, but your enemies closer, runs the old adage. At FreshMinds, we recognise that your competitors' actions affect your business — you want to learn from your competitors' mistakes, and avoid surprises. So our competitor intelligence studies get right to the heart of what your competitors are up to, like how they handle critical business processes, and how this will affect your strategy.
We recognise that you'll already know quite a bit about your established competitors. So we begin a CI project by finding out what you already know, and what you don't.
We go beyond the basics to bring you the information that's really valuable to you — insight that most people could never find out. So we combine desk research with talking directly to your competitors. We can speak to people and ask questions that are off-limits to you.
We combine creative thinking, intelligent fieldwork and rigorous analysis. For example, if we need to find out how a company is structured, we will analyse their recruitment adverts and talk to recruitment consultants.
This combination of skills provides you with accurate insights and recommendations you can use to develop your strategy and mitigate risk.
As changes in the healthcare sector create uncertainties and opportunities for public and private providers alike, we bring clarity that helps you define the way forward.
We help deliver strategic projects that get you closer to your customers and your competitors and help you grow in more challenging markets.
As the economic climate and demographic changes reshape the education landscape, our market insight will help you plot the best course for your organisation.
